New Image for Paralympics Australia

Paralympics Australia is rallying support for the Paralympic team ahead of the 2024 Paralympic Games in Paris with the launch of a new campaign via Publicis Worldwide Australia. Inspired by Paralympics Australia's new brand positioning, 'Imagine What We Can Do,' the integrated campaign urges Australians to envision the achievements our Paralympians could reach with the nation's full support. Despite 18 percent of Australians living with disabilities, only one in four currently participates in sports-related activities weekly. The campaign aims to address common barriers such as a lack of coaching and facilities by sharing the personal and professional journeys of prominent Paralympians.

The creative campaign spotlights Paralympians like Chris Bond, Paige Greco, and Taymon Kenton-Smith, along with para-swimmers Rowan Crothers, Katja Dedekind, and Ruby Storm. These athletes reflect on the biases they've overcome and their future aspirations, with images of key milestones projected around them.  The campaign will be showcased across various platforms, including television, radio, digital, print, and social media, aiming to engage audiences nationwide in the lead-up to and during the Paralympic Games.

For a linked article and video of the campaign go to:
https://campaignbrief.com/paralympics-australia-launches-new-imagine-what-we-can-do-campaign-via-publicis-worldwide/